Guitar Mash is a non-profit that organizes events throughout the year that encourage both amateur and professional guitar players to make music together. Once a year, Guitar Mash hosts a giant gathering at City Winery.Building on their established kraft aesthetic, I created an event logo that referenced the way in which people gather to make music around a campfire. The logo and it's pieces served as versatile tools that helped strengthen the non-profits visual appeal. The event identity was applied to emails, web banners, printed invitations and t-shirts. Guitar Mash also let me redesign their website, which is expected to launch soon.
Made ForGuitar Mash Date Fall 2016 Created with: