AboutI was given the opportunity to create the identity
for NYCgo’s Broadway Week. Inspired by art deco patterns, the identity worked as both a pattern and a system.
The implementation of this system can best be seen in this short animation which I had the privilege
of storyboarding and art directing. After the success of the initial Broadway Week design, NYCgo hired me to create a new series of designs. A number of patterns were created, and NYCgo has used these patterns for the past two seasons of the campaign.