My name is Batrek Yassa and I am a designer, illustrator, and artist. I was born in Egypt, but grew up in Jersey City. I love a good challenge, and I think that a good designer can make just about anything. If you like what you say, let's work together.

Broadway Week


AboutI was given the opportunity to create the identity for NYCgo’s Broadway Week. Inspired by art deco patterns, the identity worked as both a pattern and a system. The implementation of this system can best be seen in this short animation which I had the privilege of storyboarding and art directing. After the success of the initial Broadway Week design, NYCgo hired me to create a new series of designs. A number of patterns were created, and NYCgo has used these patterns for the past two seasons of the campaign.

Made For NYCgo

Art Director Emily Lessard

Date Fall 2014

Created with: Illustrator, Indesign